Of course you want to show the world your beautiful new online browsable PDF. Here are some tips to help more people find your online publication. It is not a complete picture, but just a selection of the countless options available to optimize your site, or browseable PDF in this case, for the search engines. If you would like more in-depth information on the topics discussed, please visit Google's site.
Of course you can advertise with Google for paid advertising. This is the fastest way to get a top ranking in Google, but the question is whether this is a good long-term solution. Even with a smaller budget you can appear on the first pages of the search results. It does require a little more attention and patience.

Optimize for search engines

The texts in your browseable PDF are searchable. This gives you the opportunity to use words that your readers will search for when they want information about a particular topic. Using the <meta name=”keywords” content=”keyword 1, keyword 2”> in the header of your website is outdated as far as Google is concerned. Bing and Yahoo still use this meta tag, although Yahoo counts it as the lowest factor. Since Google has 95% of the market in the Netherlands, it seems useful to focus on this.
Optimizing your website or online browseable PDF is not a matter of turning a switch or doing a trick. The most important thing that Google selects and assesses is the content. This must be unique, relevant and of good quality. When putting together your brochure, first make sure that the text meets these requirements.

Share via social media

Within the magazine it is possible to integrate 'follow us' buttons from almost all social media such as Facebook, Google+, Twitter, Instagram, LinkedIn and so on. Be active on one of the social media yourself. Don't try to keep track of them all, but choose a few that you feel comfortable with. It is more effective to keep a few up to date than a lot only half. Write about the products or content of your browseable PDF and add links that go directly to the appropriate page of your publication.

Link building

What is link building? Link building is collecting as many links as possible from other websites to your website or browseable PDF. But be careful! It is important that your links are on high-quality websites with a high page rank. There are many Indian companies that offer a mountain of links for a fee with the promise that you will get high in the Google page ranking. But they can actually rarely make it happen. Incorrect link building can even be disastrous for your page ranking.
With links, Google looks at, among other things, the quality of the page where the link is located, whether the content and link are relevant, whether the number of links to your website has not grown too quickly, whether the link ends up on an existing page and is therefore not error 404 shows whether it is a paid link etc.
If your website or browseable PDF contains good content such as texts, images, products and downloads, a good and natural link profile will automatically arise.

Google's guidelines

We have only briefly described what you can do to make your website or online-browsable PDF better found and assessed by Google. But there are many more things that are important for good page ranking. You can find more information about optimizing your website or online browsable document on the Google website.